January 27, 2021
How to use LinkedIn to Market your Business!
The event to be held on January 27, 2021 will be a VIRTUAL session.
Please join us for this ECA Research and Education Committee program!
"How to Use LinkedIn for Business Development and Marketing" Webinar
Wednesday, January 27, 2021
1:00 PM Start time
Virtual (Zoom) Session
With over 65 million users, LinkedIn is a social network geared toward career professionals. It's a platform for promoting your business, marketing the expertise and achievements of your company, connecting with customers and establishing new client relationships. The ECA Education Committee is pleased to welcome Eileen Rochford, CEO of the Harbinger Group, who has valuable industry insights as she has guided the rebranding of our LMCC to Powering Chicago since 2019. Under her direction, Powering Chicago’s LinkedIn presence has grown by over 12,000% - resulting in a 500% increase of visitors directed to the Powering Chicago website this year. Take advantage of this webinar to learn how to use LinkedIn to promote your business and grow your professional network.
In this workshop, attendees will learn how to:
» Set up a company LinkedIn Page
» Improve your company rank for LinkedIn searches
» Choose topics and create messaging to promote your business
» Get the most out of your LinkedIn posting strategy
» Work within LinkedIn analytics to target prospects
About our Speaker: Eileen Rochford, CEO, The Harbinger Group
Eileen is responsible for strategy development and overall client satisfaction at The Harbinger Group. She founded the firm in 2003 with the firm’s president, Michael Beyer. She brings 25 years of marketing communications experience to bear in delivering high-value results for clients, as well as deep industry expertise in the education, construction, technology and financial services sectors. She has worked with companies in many industries including professional services, banking, insurance, fiberglass insulation, construction, trucking, paint and chemicals, retail, and packaged foods. Her specialties include business-to-business marketing, digital strategy, brand architecture and messaging, media relations, public affairs, and issues management. Since 2012, she’s run six marathons while raising her son and daughter.
Harbinger Group Work with Powering Chicago
The Harbinger Group (THG) supports Powering Chicago's efforts to build brand awareness, communicate the value the unionized electrical industry provides in Cook County and grow market share for its members through an integrated marketing strategy. THG leans heavily on digital tools to reach target audiences with Powering Chicago's message about the better construction, better careers and better communities our industry delivers, including email campaigns and advertising on Google, YouTube, Facebook, Twitter and Linkedin. THG's digital work amplifies the impact of traditional brand marketing activities, earned media outreach and social media content creation. The digital strategy THG developed for Powering Chicago is designed to funnel visitors to the Powering Chicago website with engaging content and capture their contact information for ongoing marketing purposes.