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Young Professionals of ECA: Spring Webinar

How to Step Up and Lead in a Crisis

Three Critical Do’s and Three Critical Don’ts

APRIL 28, 2020 @ 4:00P.M.

You don’t have to be the boss to be a leader.   In fact, now, more than ever, the way you approach your work, the business landscape and the very real challenges we all face define you as a leader – or someone who needs to be led.  It’s time to step up and show your team, your customers and suppliers how you solve problems and keep the business moving forward.

Leadership doesn’t come from holding a position or a big title.  It comes from your actions.  It comes from your mindset, how you communicate with others and leading by example.

Hardship calls for specific characteristics and approaches to be displayed and communicated. 

Honesty, transparency and empathy work psychologically to calm people and make them feel safe.  And when people feel safe, they get back to work.

In this session, you’ll learn how to communicate those attributes in everyday business situations, while solving problems and moving the business forward.  The result is a level of trust and loyalty that cannot be garnered any other way.

In this Webcast, you’ll learn:

  • The five words that will soothe tension with your boss, your team or your customers every time

  • Specific tactics on handling bad news: what to do and what NOT to do 

  • How to build esprit de corps: the common spirit that inspires enthusiasm, devotion, pride and purpose in your team

  • The three simple do’s and don’ts that transform tough situations into best possible outcomes with your customers and associates

This session will be 40 minutes in length, followed by a short Q&A session.  



About the Speaker:  Kelly McDonald

Kelly McDonald

Kelly McDonald is considered one of the nation’s top experts in marketing, customer service and consumer trends.  She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

Her client experience includes brands such as Toyota, Chubb, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams. She has also spoken numerous times for NECA.

Kelly was named one of the “10 Most Booked Speakers in the U.S.” and she was also #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine. 


She has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on and more. She is the author of three bestselling books on marketing, the customer experience and leadership.

Her latest is: “How to Work With & Lead People Not Like You”

Kelly lives in Denver and when she’s not on the road speaking, she enjoys hiking – and shopping for high heels.



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